If you read last week's post, you learned all about how to host your first Facebook live. Now it's time to learn how to promote your Facebook live so that people join!
Schedule Your Facebook Live
The first thing you need to do to promote your event is to schedule it. Decide when you're going to go live and add it to your calendar. Ideally, plan your event a week ahead, so you have time to promote it on your social media channels, blog, and in your email blast (if applicable).
Create an Event for Your Live Session
Once you've got a date and time set aside, go to your Facebook page or group and create an event for your live session. Give it a name, so people know what you're going to talk about during your session. Include the date, time, and location of your event. It's also a good idea to create an event photo.
If you're doing a Q&A session, let them know questions are welcome and encourage them to ask some ahead of time.
Share Your Event on Your Page
You should promote your event on your business page. Let your followers know you'll be live and invite them to join in. If you're going to answer questions during your event, you can encourage them to share them now (especially if they're not able to join the live session but need help with something).
You can encourage people to share your event information if they feel it would help their friends or co-workers too. It's OK to ask.
Create an Events Page on Your Website or Blog
If you're not promoting your live sessions on your website or blog, you're missing out on an opportunity to connect with your audience. While your Facebook business page may have a lot of followers, the way the algorithm is designed, only a limited number of people will see your post. The organic reach of your events and posts can be minimal. Adding the information to your website is an easy way to increase your reach. When people visit your website or blog, they're interested in your information. They may not know that you're hosting a Facebook live session, even if they've been on Facebook recently. Make sure you include a link to your Facebook business page and encourage them to join.
Share Your Event in Your Weekly Email
If you send a weekly or bi-weekly email to your followers, include a note about your upcoming Facebook live session there. Let them know the date and time you'll be live and what this week's topic is. You can (and should) link to your event listing and Facebook business page within the email, so it's easy for people to find you when they're ready to watch.
Promote Your Facebook Live on Your Other Social Channels
Your audience spends time on multiple social media channels. To have the best opportunity to reach them, share your information on all the channels where you're active. If you're on Twitter, send a tweet (or several) with targeted hashtags and a link to your event. Add a great image to Instagram and invite people to join you. Even better, do a quick Instagram story about your upcoming live session and encourage them to watch and ask questions.
Create a Status Update On Your Live Event
Ask your followers a question that ties to your topic or event. Encourage participation, ask for a response, etc.
Bonus #6 - Consider Creating an Ad to Promote Your Event
If it's within your budget, using a paid ad to drive traffic to your event page can be a great way to boost engagement and attendance. You might not want to do this for your first few live sessions but definitely, consider it once you're comfortable and ready to go live on a regular basis.
Want to learn more about promoting your live sessions? Download our free Event Marketing checklist today. You can use this same process for any live or scheduled event.