I don’t have to tell you that Content Marketing is important for your business. You’re here reading about it, which probably means it’s top of mind for you. Whether you’re actively engaged in a content marketing program or trying to figure out where to start, you understand the opportunity. Do you know how to build your business with content marketing though? There are so many ways you can benefit.
If you’re not already actively blogging, now is the time to get serious about it. If you have a blog, but you’re letting it languish because you don’t have the time or resources to devote to it, it’s time to reconsider that strategy.
Blogging is honestly one of the most significant opportunities for businesses today. What other tactics can you use to drive brand awareness, build your website’s authority, increase keyword rank, and ultimately drive traffic and revenue? And, it’s mostly a free channel. You have the option of doing it all in-house or hiring an agency or freelancer to oversee your blog strategy and manage it. You can reap all the benefits of blogging and stay completely hands-off if you have the right team in place.
Social Media marketing can help expose your business to thousands of new customers in a short time-frame. By using the content you’ve created for your blog and sharing it with your fans and followers, you can drive traffic, leads, and revenue.
What’s the potential impact? 10X
And that’s just one post and one social network. Now, if you’re wondering if people want to share information on Facebook, they do. In fact, 46% of users cite the ability to share with lots of people at once as one of the main reasons they use Facebook according to Pew Research. When you create content that your customers need and want, they’re going to be inclined to share it, and when they do, they help build your business for you. And when they share your content, they’re helping to build your business for free for you.
You don’t have to spend money to boost a post or buy social media advertising unless you want to. You can do it all organically. Facebook, Twitter, YouTube, Pinterest, LinkedIn, and Instagram all draw millions of visitors each day. Depending on your brand and your target market, one or all the social channels will work for you. If you find a post is performing well organically, it might make sense to boost it with some paid media support, but it’s not a requirement for success.
You can build your business entirely by providing great content that your customers need. You don’t have to rely upon paid advertising channels. In fact, content marketing on average costs 62% less than traditional outbound marketing channels and drives 3X the leads according to the Content Marketing Institute’s research.
It’s easy to see why content marketing is a focus for so many companies. It can be directly correlated to growth in brand awareness, traffic, authority, keyword rank, and leads. It should be at the center of any marketing program. If you’ve tried content marketing but haven’t seen this type success, don’t give up. Maybe it’s time to hire a professional to help you achieve your goals. Yes, it can all be done for free, but sometimes, it’s best to hand the tasks over to a team you can trust and have them drive the strategy for you.
If you’re interested in learning more about our content marketing offerings, contact us. We’d love to help you achieve the type success we drive for other clients. We know content works because we’ve seen it many times. Let us help you achieve your goals and have content marketing drive your business too.