The Etched Blog

Marketing Numbers Made Simple: Which Metrics Actually Matter (and Which Ones You Can Ignore)

Most entrepreneurs I talk to struggle with knowing what's working in their marketing, and when I ask about the metrics, they tend to go blank. Either they're afr...

Marketing Your Small Business Online

Online Marketing, Simple SEO Podcast

Are you trying to figure out how to best market your small business online? Then, you're in the right place. Let's talk about how you can best market a small bus...

5 Life Coach Marketing Strategies That Make Money

Simple SEO Podcast, Online Marketing

If you're a life coach (or really any entrepreneur, just substitute your niche for life coach), you probably are working hard to try to market your business so y...

Stop Wasting Time On Marketing Channels That Don't Work

Online Marketing, Simple SEO Podcast

Do you feel like you're posting everywhere and struggling to gain traction? Are you on all of the social channels Facebook, Instagram, Pinterest, TikTok, Linke...

How do I know if I'm doing SEO right

Simple SEO Podcast, SEO for Beginners, SEO, AI SEO

You're trying to do SEO on your website or blog, and that's great! I want that for you because it's key to visibility online. But do you ever find yourself wonde...

The Best Podcast Marketing Strategy for Your Business

Podcasting, Simple SEO Podcast

If you have a podcast for your business or you've been thinking about creating one, I want to help you with your podcast marketing strategy. There are so many di...

Which is the Best Website Platform for SEO?

SEO, SEO for Beginners, Simple SEO Podcast

I get this question from new students a lot. They want to know which website platform is best for SEO, so they know if they need to change their website platform...

Important SEO Metrics to Track and Why Traffic isn’t on the List

SEO, Simple SEO Podcast, Online Marketing

When you're working on SEO, you should check metrics to see what's working and what's not working. You might be surprised to find out that traffic isn't at the t...

Overwhelmed by SEO? Make it easy, start with your homepage

SEO, SEO for Beginners, Simple SEO Podcast

If you've ever looked at your to-do list, seen "do SEO" listed, and thought, Where do I even start with SEO?, you're not alone. SEO can feel like a big, overwhel...

Easy SEO Starter Plan for Google and ChatGPT SEO

Simple SEO Podcast, SEO for Beginners, AI SEO, SEO

If you've been struggling to get consistent traffic from Google or ChatGPT, here's a secret: most people make SEO way harder than it needs to be. It's not the ov...

Why Your Business Needs a Podcast

Podcasting, Simple SEO Podcast

If you've been thinking about starting a podcast for your business but haven't done it yet, it's not too late. Honestly, adding a podcast was one of the best mar...

Podcast Discoverability Tips for Entrepreneurs

Podcasting, Simple SEO Podcast

Podcast Discoverability Tips: How to Get Found in Podcast Apps You've got a podcast, but are the right people finding it every time you release a new episode? ...

Are Websites Getting Fewer Clicks

AI SEO, SEO for Beginners, Simple SEO Podcast, SEO

There's a lot happening in the SEO world right now. Honestly, there's been more change in the past year than I've seen in decades. It's not about algorithm updat...

Google AI Mode is Here What Does It Mean For Your Business

Simple SEO Podcast, AI SEO, SEO

Things are changing quickly with Google, and I want to make sure you know about it so that you can stay relevant, continue to be visible, and get traffic to your...

Is Your Website Hurting Your Business?

SEO, Simple SEO Podcast, Content, Online Marketing

Are you struggling to get leads or sales from your website? This guide will help you figure out if your site is hurting your business and what you can do to fix ...