Have you ever wondered how to build a sales funnel? If you’re building a business you’ve probably heard the term and asked what it was and if you needed one. If you’re not sure what a sales funnel is, read this post first and then come back to learn how to build one for your business.
You only need a handful of items to create a sales funnel to help your business grow.
What questions do they have? What do they need from you? Who are they considering in addition to you (yes, you have competition)?
What questions will your new prospect have as they move through your sales funnel? What is their biggest issue that they’re aware of today? What’s the biggest problem they probably don’t even know they have yet? What questions will they ask from one stage to the next? What competitors are they considering?
Does your prospect want everything available on your website? Today, people don’t want to have to pick up the phone to call you and ask questions, they want to be able to answer their questions and only call you when they’re ready to purchase.
Here’s where it’s going to get fun.
Start with your audience. Answer as many questions as you can about them. If you’re not sure who they are or how to identify them check out this post that will help you identify your audience.
What do they need help with? This is what you’re going to address to introduce them to your business and show that you can help solve their problem. The better you know your target customer, the better your lead magnet will be. A lead magnet is just what it sounds like, it’s something to attract leads to your business. They’re in the Awareness stage, they’re not aware that you’re an option to solve their issue yet. It’s up to you to help them become aware of you and your service by showing them how you can help.
Write content that answers their questions at each stage and helps them move to the next one and closer to becoming a customer. If you follow this blog, you know that I share lots of content about SEO, social media, marketing strategy, and content marketing. My business offers both marketing services and marketing training programs. I nurture my leads by providing value for my audience. I offer blog posts and training that helps people answer their questions and make decisions for their business. You want to create this type of content that’s relevant to your business too. Write out all the questions you get asked on a regular basis and start writing or creating videos or whatever format you want to use.
Decide if your nurturing content will be offered on your blog and emailed to leads or shared on social media. It’s up to you. Choosing both is the best because that allows you a better chance of reaching people where they spend their time online. If you’re going to email your blog posts, then you’ll want to send them out once a week. If you’re using social media, you can create several updates about your campaign but only share the post once a week.
Create your lead magnet, add it to your website, set up your email service provider account and social media business accounts and get started. Create a content calendar and plan out what you’re going to cover for the next month. If you want to get ahead batch your content for the quarter and work ahead. In time, you’ll have a lead generating website thanks to your lead magnet and a nurturing campaign that keeps people engaged with your content and moves them through the process until they’re ready to buy.
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