You may think of Pinterest as a social media channel where you can find recipes, home décor ideas, and holiday inspiration but it’s so much more. Pinterest is a massive visual search engine. If you’re only thought of Pinterest as a social media channel it’s time to reframe your thinking and look at it as a search engine.
Over 2 billion searches are run on Pinterest every month. 2 billion. It’s less than Google’s 3.5 billion searches per month but still a huge opportunity for businesses to reach customers. 39% of Pinterest users choose Pinterest search first over Google.
If you’re not actively building a presence on Pinterest, you’re missing an opportunity to grow your business. It’s time to create a business account so that you have access to Pinterest analytics and create your Pinterest strategy so that you can begin to grow your following and expose your business to more new customers.
Yes! There are lots of Pinterest Optimization tips out there to start, focus on correct keyword strategy and use. Add targeted keywords to your board names and description and tags when you upload new pins for your website or blog. To take it to the next level, verify your account and add Rich Pins so that the additional meta-information you share on your website populates on Pinterest.
With Pinterest, success is often about being very active, which can be hard to do when you’re running your business and doing everything yourself. Create multiple Pins for each post, pin frequently, and re-Pin often. Consider investing in a tool such as Board Booster or Tailwind to help manage your pinning strategy.
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