Why Pinterest is More than a Social Media Channel



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You may think of Pinterest as a social media channel where you can find recipes, home décor ideas, and holiday inspiration but it’s so much more. Pinterest is a massive visual search engine. If you’re only thought of Pinterest as a social media channel it’s time to reframe your thinking and look at it as a search engine.


Pinterest Search Facts

  • Pinterest has over 200 million active users every month. That’s 200 million people who could find your business on Pinterest alone.
  • 1 of every 2 Millenials is on Pinterest. If your audience is in the Millenial age range (22-37) then you need to be on Pinterest. The second largest group is aged 30-49. The reality is that if your target customer is between 22 and 49 they’re likely on Pinterest.
  • 45% of all women who are online are Pinterest users according to Pew Research
  • Pinterest users are spread across the world, with 75% of the new signups coming from countries other than the United States today.
  • And Pinterest users are on average better educated and higher-earning than other social channels. 34% of users have more than a college education while only 24% have only a high school education. 35% of users have an income of over $75,000 per year.

Pinterest as a Search Engine

Over 2 billion searches are run on Pinterest every month. 2 billion. It’s less than Google’s 3.5 billion searches per month but still a huge opportunity for businesses to reach customers. 39% of Pinterest users choose Pinterest search first over Google.

What does all this mean to your business?

If you’re not actively building a presence on Pinterest, you’re missing an opportunity to grow your business. It’s time to create a business account so that you have access to Pinterest analytics and create your Pinterest strategy so that you can begin to grow your following and expose your business to more new customers.

Do You Optimize for Pinterest Search?

Yes! There are lots of Pinterest Optimization tips out there to start, focus on correct keyword strategy and use. Add targeted keywords to your board names and description and tags when you upload new pins for your website or blog. To take it to the next level, verify your account and add Rich Pins so that the additional meta-information you share on your website populates on Pinterest.

Pinterest Growth Tips

With Pinterest, success is often about being very active, which can be hard to do when you’re running your business and doing everything yourself. Create multiple Pins for each post, pin frequently, and re-Pin often. Consider investing in a tool such as Board Booster or Tailwind to help manage your pinning strategy.


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