The Etched Blog

How to Verify Your Google My Business Listing

Local SEO Tips, SEO, Small Business Marketing Tips

If you've set up your Google My Business listing so that you show up in Google Maps, but you haven't verified it, you're missing an important step. Verifying you...

How to Edit Title Tags in Wordpress

SEO, Small Business Marketing Tips

If you've ever stared at a Page or Post in Wordpress and wondered exactly how to edit title tags in Wordpress this post is for you. No need to get frustrated or ...

Do Title Tags Matter?


Title Tags are a critical element in your SEO efforts. They matter a lot. When I train my writing team on SEO, I start with the Title Tag because it helps frame ...

Beware of the Fake Marketing Experts

Content Marketing, Marketing Strategy, SEO, Social Media

When you're looking to grow your business, and you want to hire a marketing person, who do you hire? Do you partner with an agency, hire a freelancer or hire an ...

Etched Marketing Named one of the top Digital Marketing Agencies in Phoenix

Etched Marketing is a Top Digital Marketing Agency in Phoenix! Few things can elevate a company further than effective search engine optimization. Many busines...

One of the Most Common Mistakes Entrepreneurs Make

Marketing Strategy

(That Can Kill Your Business Before It Has the Chance To Take Off) One of the most common mistakes entrepreneurs make that hurt their chances of making it long t...

Ultimate SEO Blueprint: Case Study & Step-by-Step DIY Guide


How to get any blog post or website page to rank and drive traffic. You may be sitting there, staring at a blank screen wondering what to write. Maybe you've ...

What Is Marketing Strategy

Marketing Strategy

Content Marketing, SEO, and Social Media are the three pieces of business growth in today's digital marketing world. While you may know what each one is and how ...

What is SEO?

SEO, Small Business Marketing Tips

What is SEO? It’s one of the most common questions I get from small business owners, entrepreneurs, and bloggers. SEO is the abbreviation for Search Engine Optimization. Read more.

What is Social Media Marketing?

Social Media

The simplest definition of social media marketing is that you’re marketing your business on a social media channel. That doesn’t really answer the question what is social media marketing very well though, does it? Read more.

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