The Etched Blog

Business Books to Read: Profit First for your finances

Small Business Life

This is a super important but not sexy topic. I know, that's a heck of a way to get your attention. You're probably thinking, ugh, this post sounds like a snooze...

How to set goals for the quarter

Small Business Life

Setting goals can feel a bit scary, but it doesn't have to be. Let's take a simple look at goal setting and work on creating goals for the next quarter. If you s...

What Content Do I Need on my Website?

Content Marketing, SEO, Small Business Life

When you're building a website for your business and trying to determine what content to include, it can be tough. Do you include everything? Do you limit to onl...

How Much Should My Marketing Budget Be?

Small Business Life

How much should my marketing budget be? Do you have a marketing budget for your business? Are you relying on the free channels only? If you're not investing in m...

What do I do first for SEO?

Content Marketing, SEO, Small Business Life

SEO. Search Engine Optimization. Title Tags, Meta Descriptions, Google, Keywords, Oh my! What do I do first for SEO? Let me break it down for you real quic...

How Will Your Life Change After the Coronavirus?

Small Business Life

I've read a lot on the Coronavirus and how it's impacting our lives. We all know it's affecting our lives in so many ways. For some of us, our children are home ...

Adjusting Your Business Plan During a Crisis

Small Business Life

Your business probably looks a lot different today than it did 30 or 60 days ago. Maybe things have slowed down drastically, perhaps you're lucky, and they're go...

What Should You Be Doing Right Now (COVID-19 series)

Small Business Life

Marketing and growing your business can be challenging on the best days. It can be downright frustrating or scary during a crisis such as the coronavirus pandemi...

Tips for Working Remote with Kids

Small Business Life

As our world has changed so fast over the past few weeks, we've had to adjust and many of us are juggling so much that we feel like we have multiple full-time jo...

How Working for Yourself Provides Balance

Small Business Life

As working parents, it's easy to feel like your life is entirely out of balance. You want to be there for your kid's awards ceremony at 10 am, but you also have ...

The Freedom to Set Your Own Schedule

Small Business Life

I've talked to so many of you and one of the biggest motivating factors for wanting to go into business for yourself is the freedom to set your own schedule. Man...

Work Fewer Hours and Earn More Money

Small Business Life

Do you feel like you're always short on time? Are you tired of feeling like you're missing out on something when you're at work and missing something else when y...

Which Social Media Channel is Right for Your Business?

Content Marketing, Small Business Life

With so many options, how to do you know social media channel is right for your business? Should you be on Instagram (or the Gram if you want to be one of the co...

How to Get Your First 100 Email Subscribers

SEO, Small Business Life

Everyone says, "you need a list," and they're right; you do need an email list, but have you found yourself wondering exactly how you build that list? I'll bet y...

It's time to think bigger

Small Business Life

It's time to think bigger. How big are your dreams? How big are your goals? Are you creating goals that scare you? Are you working towards dreams that make...

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