In today’s content marketing world, there’s a lot of pressure to produce copy, and lots of it. I know. It’s hard to keep up. There's pressure to create website or blog copy continually. It’s tough. I get it. You see what looks like the answer: an ad for cheap copy development. You can buy blog posts for $20, $50, or $75 each. Could this work for your blog? Can you buy your way out of the never-ending content development circle? Could off-shore copy development be right for you? Spoiler alert: not likely. You know the adage; if it seems too good to be true, it probably is. It applies to copy development also.
1. When you know content marketing and copy development, you can spot something that’s been off-shored so quickly. While what they’ve written may technically be OK, it’s not written like a native English speaker would speak or write. It often feels odd when reading. It may be keyword-stuffed or use terms that aren't used today.
2. Cheap copy houses don’t pay their staff well, so good writers don’t work for them. Think about it: if you can buy a blog post from a company for $20, what do you think the writer who wrote it earned for their work? I’m guessing maybe $5 at most. Do you want to entrust your business to someone with so little invested in the outcome?
3. Writers making so little for their work aren’t likely putting in a lot of effort to create a great copy. I saw one article recently that was obviously off-shored (though the website said it was not), and the text itself was nearly plagiarized from high-ranking US websites on the subject. There were a few words changed, but not enough even to begin to believe the writer had done anything but read this other article and rewrite a few words. Do you want to be seen as a plagiarizer potentially?
I honestly believe it’s better to create a few pieces of great copy that serve a purpose and provide the information your customers need than to create a lot of low-quality content. Buying your website or blog's copy from an off-shore resource may seem like a great idea at first, but your results are based on your effort in this field. If you put little effort in, you’ll get little out.
It’s better to post fewer great blog posts than a bunch of lesser-quality ones. Rather than trying to write two or three posts each week, write one, but make sure it’s a great post that’s helpful for your customers. Provide enough information and detail that it answers questions and is valuable, and your readers will look forward to reading the content you produce the next time.