Content Marketing

How to Secure Buy-in for Your Content Marketing Program

Content Marketing

Content Marketing can be an excellent tool for your business when done right. One of the most significant challenges many content marketers face is having the ...

How to Build Your Content Strategy Part 1

Content Marketing

If you’re like 60% of the companies out there, you don’t have a documented content marketing strategy. And that’s concerning because ...

How to Build Your Content Strategy Part 2

Content Marketing

In the first part of this series, we talked about understanding who ...

How to Build Your Content Strategy Part 3

Content Marketing

We’ve spent a lot of time identifying our audience and ...

50 Free or Cheap Digital Marketing Tools

Content Marketing, SEO

Most digital marketers have a handful of tools they love and use on a regular basis. If you're like me, you're always on the lookout for new digital marketing ...

150 Marketing Hashtags

Content Marketing, SEO

We've compiled a list of the top 150 marketing hashtags and broken them down by focus area. Find new hashtags for marketing in general, digital and social media ...

How to Save Time by Batching Content

Content Marketing, SEO, Small Business Life

Yeah, you read that right. You can cut your content development process time in half with a few handy tricks, tips, and tools. Content development, mainly ...

Holiday Content Planning Guide

Content Marketing

It may seem crazy to be talking about holiday content planning when it’s still 100 degrees and sunny out. You're likely spending a lot more time in the ...

10 Content Promotion Tips

Content Marketing

Whether you’ve been writing your blog for a while or you’re a newbie, you’re probably looking for content promotion ideas. Without promotion, ...

Are You Listening to Your Customers?

Content Marketing

When it comes to digital marketing, the best strategy sometimes seems almost too easy or too good to believe. Your customers will tell you what they need to ...

Black Friday and Cyber Monday Content Planning in 5 Easy Steps

Content Marketing, SEO

Black Friday and Cyber Monday are huge days for eCom and retail in general. If you have an eCom website and are planning to offer Black Friday or Cyber Monday ...

How to Perform a Content Audit

Content Marketing, SEO, Small Business Life

A content audit should be part of the research you do before creating a content ...

Introducing Etched's Marketing Academy

Content Marketing, SEO, Small Business Life

I’m very excited to introduce to you, Etched’s Marketing Academy. This Marketing Academy is something I’m passionate about because I want to ...

SEO Definitions

Content Marketing, SEO, Small Business Life

This week in the Marketing Academy, we’re going to talk about the SEO definitions you need to know. I know SEO is an area that can seem scary or super ...

How to Grow Your Business with Video Marketing

Content Marketing, SEO, Small Business Life

You probably know that video is an essential marketing element and will be even more critical in the coming years but do you know how important it is?