Marketing Strategy

How not to be perceived as sleazy

Building a Business, Marketing Strategy, Small Business Marketing Tips

When you're building a business and trying to find new customers, it can be tough to know what to do to avoid seeming sleazy. When I talk to people who want to s...

3 Ways to Find New Customers

Building a Business, Marketing Strategy, Small Business Marketing Tips

When you're just starting, it can be hard to know where to find customers for your new business. It's one of the most common questions my students and clients bo...

How to create a content calendar

Building a Business, Content Marketing, Marketing Strategy, Small Business Marketing Tips

You've decided you're going to do this, you're starting a business! Yay! Maybe you've already got one and now you need to figure out what to share on your social...

Are you Building a Business or is it a Hobby?

Building a Business, Marketing Strategy, Small Business Marketing Tips

When you're building a business as a side hustle, sometimes, people will look at it more like a hobby, and that can be frustrating, right? I've seen people quest...

How to Make Sure You Make Money from Your Business

Building a Business, Marketing Strategy, Small Business Marketing Tips

It should seem simple and straightforward that when you're building a business, you want to ensure that you make money, but unfortunately, it doesn't always happ...

Is a pandemic a good time to start a business?

Building a Business, Marketing Strategy, Small Business Marketing Tips, Working Mom Life

That's the million-dollar question right there, isn't it? Is the pandemic a good time to start a business? You know what, it might be a perfect time. It seems cr...

How much money do you need to start a business?

Building a Business, Marketing Strategy, Small Business Marketing Tips, Working Mom Life

People often say they want to start a business, but they don't have the money. Students will ask, what do I need to spend to start a business? How much money? Yo...

Business Books to Read: Profit First for your finances

Building a Business, Marketing Strategy, Small Business Marketing Tips

This is a super important but not sexy topic. I know, that's a heck of a way to get your attention. You're probably thinking, ugh, this post sounds like a snooze...