Marketing Strategy

How to Plan for the New Year

Building a Business, Marketing Strategy, Small Business Marketing Tips, Working Mom Life

Ok, guys! It's here. We're in December, and it's time to review and make decisions about your 2021 plan. It's exciting. I love the new year. I love the excitem...

Choose a Focus for the Next Quarter

Building a Business, Marketing Strategy, Small Business Marketing Tips, Working Mom Life

Choose a focus for the last quarter. Usually, this is where I'd tell you to set goals. Set big goals. Grow your business. Make more money. Do all the things th...

Is it time to Edit your Personal Life?

Building a Business, Marketing Strategy, Small Business Marketing Tips, Working Mom Life

We've talked a bit about how 2020 is a challenging year, but that doesn't mean it's a lost cause, and we've talked about looking for the good in what's happening...

It's not a sh*tshow

Building a Business, Marketing Strategy, Small Business Marketing Tips, Working Mom Life

It's not a sh*tshow, even if it feels that way today. This year has been full of challenges for many of us. I'm sure you've seen the memes about it being a dum...

2020 Isn't over yet

Building a Business, Marketing Strategy, Small Business Marketing Tips, Working Mom Life

2020 isn't over yet. I know this year has been challenging for many people. We're juggling WAY more than usual. You've likely been working from home since Marc...

How not to be perceived as sleazy

Building a Business, Marketing Strategy, Small Business Marketing Tips

When you're building a business and trying to find new customers, it can be tough to know what to do to avoid seeming sleazy. When I talk to people who want to s...

3 Ways to Find New Customers

Building a Business, Marketing Strategy, Small Business Marketing Tips

When you're just starting, it can be hard to know where to find customers for your new business. It's one of the most common questions my students and clients bo...

How to create a content calendar

Building a Business, Content Marketing, Marketing Strategy, Small Business Marketing Tips

You've decided you're going to do this, you're starting a business! Yay! Maybe you've already got one and now you need to figure out what to share on your social...