Small Business Life
Are Guest Blog Posts Worth the Effort?
Content Marketing, SEO, Small Business Life
If you’ve built a following on your blog or you have a well-known brand, you’ve most likely been approached about writing for another blog. Now you must decide, are guest blog posts worth the effort?
How does Google Work? Part 1: Understanding Google
The simple question, “How does Google Work?" is hard to answer because there are many factors at play. We know most of the information but not everything.
5 Easy Ways to Create Better Content
Content Marketing, Small Business Life
Writing great content takes time. You should research a subject, determine what you’re targeting, think about your audience, write your content, and then distribute and amplify your work. Wouldn’t it be great to know how to drive more performance for each piece you create?
Why Does Online Reputation Management Matter to Your Business?
Online Reputation Management is vital to your Content Marketing Program. Here’s Why.
5 Ways to Boost Business with Google Maps
If you’re a local retailer and you haven’t fully optimized your local directories, now is the time. Customers who are on their phone and searching ...
How to Perform a Content Audit
Content Marketing, SEO, Small Business Life
A content audit should be part of the research you do before creating a content ...
Introducing Etched's Marketing Academy
Content Marketing, SEO, Small Business Life
I’m very excited to introduce to you, Etched’s Marketing Academy. This Marketing Academy is something I’m passionate about because I want to ...
5 SEO Quick Wins
I’m sure you’ve heard about SEO and know how important it is to your website or blog. However, if you’re like many people, you’re not ...
SEO Definitions
Content Marketing, SEO, Small Business Life
This week in the Marketing Academy, we’re going to talk about the SEO definitions you need to know. I know SEO is an area that can seem scary or super ...
How to Grow Your Business with Video Marketing
Content Marketing, SEO, Small Business Life
You probably know that video is an essential marketing element and will be even more critical in the coming years but do you know how important it is?
Do Facebook Ads Make Sense for Your Business?
Today's post is courtesy of Meg Brunson of EIEIO Marketing. Meg shares why she believes all businesses can benefit ...
How to Use Facebook to Grow Your Business
Facebook… if you’re not using it for your business (or if you’re using it wrong), you are potentially hurting your business. According to ...
Do 404 Errors Hurt Your Business?
A 404 error is a pretty standard website response: sorry, the page you’re looking for was not found. You may be wondering if 404 errors can hurt your ...
How to Create a Home or Office Video Studio
Content Marketing, Small Business Life
Are you thinking about adding video content to your marketing plan? Are you a bit overwhelmed at the thought of trying to determine what you need to make it ...
How to Write Marketing Messages Your Audience Wants
Content Marketing, SEO, Small Business Life
Last week in the Marketing Academy, we talked about identifying our ...
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