Small Business Life

5 Ways to Boost Business with Google Maps

SEO, Small Business Life

If you’re a local retailer and you haven’t fully optimized your local directories, now is the time. Customers who are on their phone and searching ...

Do Facebook Ads Make Sense for Your Business?

Small Business Life

Today's post is courtesy of Meg Brunson of EIEIO Marketing. Meg shares why she believes all businesses can benefit ...

When’s the right time to market your business?

Content Marketing, Small Business Life

We’ve been talking about marketing’s most basic definition: targeting the right person, at the right time, with the right message on the blog ...

Why Does Online Reputation Management Matter to Your Business?

SEO, Small Business Life

Online Reputation Management is vital to your Content Marketing Program. Here’s Why.

How does Google Work? Part 1: Understanding Google

SEO, Small Business Life

The simple question, “How does Google Work?" is hard to answer because there are many factors at play. We know most of the information but not everything.

5 Easy Ways to Create Better Content

Content Marketing, Small Business Life

Writing great content takes time. You should research a subject, determine what you’re targeting, think about your audience, write your content, and then distribute and amplify your work. Wouldn’t it be great to know how to drive more performance for each piece you create?

Introducing Etched's Marketing Academy

Content Marketing, SEO, Small Business Life

I’m very excited to introduce to you, Etched’s Marketing Academy. This Marketing Academy is something I’m passionate about because I want to ...

Are Guest Blog Posts Worth the Effort?

Content Marketing, SEO, Small Business Life

If you’ve built a following on your blog or you have a well-known brand, you’ve most likely been approached about writing for another blog. Now you must decide, are guest blog posts worth the effort?

How to Create a Home or Office Video Studio

Content Marketing, Small Business Life

Are you thinking about adding video content to your marketing plan? Are you a bit overwhelmed at the thought of trying to determine what you need to make it ...

Are You Ready to Hire a Freelancer?

Content Marketing, Small Business Life

If your content marketing program is moving along nicely, you may be wondering if you should hire a freelancer to help. If your plan is more conceptual than ...

How to Nail Your First Facebook Live

Small Business Life

You’ve probably heard by now that Facebook Live is vital to your marketing plan. We all have, right? So, you’ve decided you’re going to do it, ...

How to Write Marketing Messages Your Audience Wants

Content Marketing, SEO, Small Business Life

Last week in the Marketing Academy, we talked about identifying our ...

5 SEO Quick Wins

SEO, Small Business Life

I’m sure you’ve heard about SEO and know how important it is to your website or blog. However, if you’re like many people, you’re not ...

Do 404 Errors Hurt Your Business?

SEO, Small Business Life

A 404 error is a pretty standard website response: sorry, the page you’re looking for was not found. You may be wondering if 404 errors can hurt your ...

How to Grow Your Business with Video Marketing

Content Marketing, SEO, Small Business Life

You probably know that video is an essential marketing element and will be even more critical in the coming years but do you know how important it is?

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