Small Business Life

We’ve been talking about marketing’s most basic definition: targeting the right person, at the right time, with the right message on the blog ...

Why Does Online Reputation Management Matter to Your Business?

Online Reputation Management is vital to your Content Marketing Program. Here’s Why.

How does Google Work? Part 1: Understanding Google

The simple question, “How does Google Work?" is hard to answer because there are many factors at play. We know most of the information but not everything.

5 Easy Ways to Create Better Content

Writing great content takes time. You should research a subject, determine what you’re targeting, think about your audience, write your content, and then distribute and amplify your work. Wouldn’t it be great to know how to drive more performance for each piece you create?

Introducing Etched's Marketing Academy

I’m very excited to introduce to you, Etched’s Marketing Academy. This Marketing Academy is something I’m passionate about because I want to ...

Are Guest Blog Posts Worth the Effort?

If you’ve built a following on your blog or you have a well-known brand, you’ve most likely been approached about writing for another blog. Now you must decide, are guest blog posts worth the effort?

How to Create a Home or Office Video Studio

Are you thinking about adding video content to your marketing plan? Are you a bit overwhelmed at the thought of trying to determine what you need to make it ...

Are You Ready to Hire a Freelancer?

If your content marketing program is moving along nicely, you may be wondering if you should hire a freelancer to help. If your plan is more conceptual than ...

How to Nail Your First Facebook Live

Small Business Life

You’ve probably heard by now that Facebook Live is vital to your marketing plan. We all have, right? So, you’ve decided you’re going to do it, ...

How to Write Marketing Messages Your Audience Wants

Last week in the Marketing Academy, we talked about identifying our ...

5 SEO Quick Wins

I’m sure you’ve heard about SEO and know how important it is to your website or blog. However, if you’re like many people, you’re not ...

Do 404 Errors Hurt Your Business?

A 404 error is a pretty standard website response: sorry, the page you’re looking for was not found. You may be wondering if 404 errors can hurt your ...

How to Grow Your Business with Video Marketing