If you’re a local retailer and you haven’t fully optimized your local directories, now is the time. Customers who are on their phone and searching ...
Today's post is courtesy of Meg Brunson of EIEIO Marketing. Meg shares why she believes all businesses can benefit ...
Content Marketing, Small Business Life
We’ve been talking about marketing’s most basic definition: targeting the right person, at the right time, with the right message on the blog ...
Online Reputation Management is vital to your Content Marketing Program. Here’s Why.
The simple question, “How does Google Work?" is hard to answer because there are many factors at play. We know most of the information but not everything.
Content Marketing, Small Business Life
Writing great content takes time. You should research a subject, determine what you’re targeting, think about your audience, write your content, and then distribute and amplify your work. Wouldn’t it be great to know how to drive more performance for each piece you create?
Content Marketing, SEO, Small Business Life
I’m very excited to introduce to you, Etched’s Marketing Academy. This Marketing Academy is something I’m passionate about because I want to ...
Content Marketing, SEO, Small Business Life
If you’ve built a following on your blog or you have a well-known brand, you’ve most likely been approached about writing for another blog. Now you must decide, are guest blog posts worth the effort?
Content Marketing, Small Business Life
Are you thinking about adding video content to your marketing plan? Are you a bit overwhelmed at the thought of trying to determine what you need to make it ...
Content Marketing, Small Business Life
If your content marketing program is moving along nicely, you may be wondering if you should hire a freelancer to help. If your plan is more conceptual than ...
You’ve probably heard by now that Facebook Live is vital to your marketing plan. We all have, right? So, you’ve decided you’re going to do it, ...
Content Marketing, SEO, Small Business Life
Last week in the Marketing Academy, we talked about identifying our ...
I’m sure you’ve heard about SEO and know how important it is to your website or blog. However, if you’re like many people, you’re not ...
A 404 error is a pretty standard website response: sorry, the page you’re looking for was not found. You may be wondering if 404 errors can hurt your ...
Content Marketing, SEO, Small Business Life
You probably know that video is an essential marketing element and will be even more critical in the coming years but do you know how important it is?